Our Company

About WatchStatus

Founded in 2019 by Jordan Woodhams, WatchStatus’ business model initially sourced designer arm candy at the best possible prices. As our playful but always professional reputation grew, so did our connections and we expanded our sought-after product range to include epic, designer sunglasses in 2020. 

By 2022, we’d made a splash and world-renowned fashion brands began to recognise our dedication to the finest-quality accessories and excellent customer service, approaching us directly to become their authorised stockists. Once we’d got a secretary to answer all the calls, we knew we’d cemented our status as a leading retailer of designer accessories.

Status with sparkle – DiamondStatus launches

WatchStatus’ success set the stage for even greater ambitions and in 2024, we expanded our vision and launched Clear Diamonds Ltd. Offering ethical, beautiful, lab-grown diamonds that are identical in composition to mined diamonds – and we mean exactly the same, down to the last atom – but free from ethical concerns: sustainable sparklers that’ll inspire gasps as you pass by.

When three become one 

Clear Diamonds quickly became DiamondStatus, and soon our three brands – WatchStatus, ShadeStatus and DiamondStatus – were united under the one name Status Group. 

And now, with the launch of our first bricks-and-mortar, come-in-and-say-hi store in Horsham, West Sussex, we’re making the next big leap forward – truly elevating our status, you could say.

But whether you purchase your elite timepiece, your designer shades or your jaw-dropping jewels from our website or in-store, you can be sure your status as an icon is secure. 

We thrive on praise and feedback

Don’t get us wrong, we love the 5-star rave reviews we get – but we’re not total narcissists. We want to hear your thoughts so we continue to improve on the two things we’re most passionate about:

1.    Authentic, quality craftsmanship that makes every piece we stock a truly standout accessory

2.    Your trust in us

Which is why we deliver…

A service experience you’ll remember in your prayers

Yep, we want you to shout about us to your family, friends and at random people on the street.

That’s why we’ll shower you with dedicated and personalised customer experience that makes you feel like you’re dealing with actual human beings – being helpful, supportive and finding solutions wherever possible. Unlike massive corporations – infamous for their rigid policies and red tape – we’ll always grasp our policies with both hands and try to bend them to your will.

And we don’t own any red tape. Not even for packaging.

Ultimately it comes down to this:

We get to feel good about helping you share in all the things we love.

And you get access to a collection of the finest, most covetable luxury accessories. 

Why our customer experience works:

• Chat to one dedicated WatchStatus advisor and never get passed around the houses for a simple answer.
• Uncompromised dispatch and delivery speed to reward your (im)patience waiting for your shiny parcel to arrive.
• Price-matching against other retailers: if you find a better price, we'll beat it, no quibbles - subject to our very reasonable Ts & Cs, of course. 
• Strong policies that we like trying to flex for your benefit.
• Can’t find what you want? Ask us and we’ll see what we can do.
• We’re often found digging through the stock room to take more pictures of items upon request.
• Security is of top priority; all transactions are digitally SSL encrypted and all data is GDPR compliant.

Treat yourself today, because what you wear tells people a lot about who you are, and you are utterly great*

(*probably… it’s a guess as we don’t know for sure, but you are here so it’s a good educated one!)